• According to Nielsen, 30 million consumers watch television content via their mobile phones. Makes me wonder why I invested so much in my big-screen HD television at home.
• Gartner says that by 2013, mobile phones will overtake PCs as the most common Web access device worldwide. Which is a reminder for all those web designers to brush up on their mobile skills if they want to stay in business.
• Exact Target reports that 16% of smartphone users report that they have made a purchase as a result of a marketing message they received on their phone. 55% purchased as a result of an email they received on their mobile device. Turns out email isn't dead after all.
• Nielsen also said that in Q3 2011, teens increased their mobile data consumption by 256% over the prior year. I hope their parents had them on unlimited data plans.
• Inneractive found that there is a direct correlation between the size of a mobile device's screen and the click-through rate (CTR) the device yields for mobile advertising. For instance, the iPhone yields a 4.35% CTR with a 3.5" screen, compared to a 6.61% CTR on the iPad's 9.7" screen.
If this isn't a bit of incentive to make sure mobile is part of your overall marketing plan, I'm not sure what would be. This market is exploding and the only thing more exciting than watching it happen is figuring out new ways to take advantage of the opportunities it presents.
If you want to check out the other fun facts that Jamie and Cory found, you can read the entire article online.
How to Attract Local Customers Using Mobile here
